Runs on

Reply to all social media messages and emails in one inbox

Connect Instagram, Facebook and email to your team chat. SVARA unifies the messages, drafts replies in your tone and auto-answers repeat questions: Comments, DMs and emails.

Start at $89/month20% off annual

See how it works

Money back if you're not satisfied within 7 days.

1. Connect socials
2. Upload knowledge
3. Pick your inbox
1. Connect socials
2. Upload knowledge
3. Pick your inbox

1. Connect socials
2. Upload knowledge
3. Pick your inbox

Facebook

Instagram

TikToksoon

drafting…

#customer-inbox

Instagram DM from @mara.k — “Do you ship to Spain?”

Hi Mara! Yes — we ship to Spain in 2–4 working days, free over €60.

✅ Approve✏️ Edit

Trusted by brands with 50 000+ followers

Why SVARA

One social media inbox for Instagram, Facebook and email

Speed, focus and reliability — without adding another tool to your team's day.

Fast replies to Instagram DMs, comments and email

SVARA drafts every reply for approval, and auto-answers the repeat questions you've signed off on — so social media customer service happens in seconds, not hours.

Unified social media inbox inside Slack

Instagram DM management, Facebook messages, comment management and email in one place — delivered into Slack, so there's no extra dashboard to check.

Never miss a social media message again

Nothing slips through the cracks. Routine questions get answered automatically, everything else waits with a draft ready for a human to approve.

The difference

Connect your social media inbox to Slack — no new dashboard

SVARA plugs into the communication software you already run on and posts each drafted reply there with Approve, Edit and Skip. Your team never logs into another tool.

Slack
WhatsApp
Email
DiscordComing soon
NotionComing soon

Explore integrations →

#customer-inbox

SVARA APP

New Instagram DM from @mara.k — “Do you ship to Spain, and how long does it take?”

Hi Mara! Yes — we ship to Spain, and orders usually arrive in 2–4 working days. Shipping is free over €60. Want me to send you the tracking link once it's on its way?

✅ Approve✏️ Edit🚫 Skip

Get started

How to get started in three steps

1
Connect your social channels
Link Instagram, Facebook and email in minutes. DMs and comments included, tokens only.
2
Upload your tone of voice
Add your tone, terms and FAQs. SVARA learns from every reply you approve.
3
Choose where messages land
Slack, Discord, WhatsApp, email or Notion. No new dashboard to learn.

Channels

Instagram DMs, Facebook messages, comments and email in one inbox

Instagram DMs

Direct messages and story replies.

Facebook Messenger

Page inbox and Messenger threads.

Business numbers and customer chats.

Email

Support and sales inboxes.

Social comments

Instagram and Facebook post comments.

Honest note: TikTok DMs aren't supported — TikTok offers no public messaging API, so no tool can integrate with them today. We'd rather say so than promise it.

Trust

AI replies for social media DMs — on-brand, on your terms

You choose what's automated. Repeat questions you've approved can be answered instantly; everything else waits for a person, written in your tone and grounded in your policies.

Drafts by default, approval in one click

Anything new or sensitive arrives as a draft. Approve, edit or skip — the decision stays with your team.

Auto-replies for repeat questions

Opening hours, shipping times, order status: switch on automatic answers for the question types you've signed off on, and turn them off anytime.

Learns your tone and terms

Shipping windows, refund rules, product names and voice — SVARA drafts within them.

Careful with what it doesn't know

When a thread needs a human judgement call, SVARA flags it instead of inventing an answer.

“We went from answering in hours to answering in minutes — and we never opened a new tool to do it.”

Henrik, CEO and Founder at Nightli

FAQ

Common questions about connecting social media to SVARA

How do I connect social media to SVARA?

You log in with your Instagram, Facebook or email account and approve access once — no developer work. SVARA then starts pulling in new DMs and comments, and you pick where the drafted replies land, like Slack. Most teams are set up in under 20 minutes.

See all channel integrations →

Can I reply to comments as well or only DMs?

Both. SVARA handles Instagram and Facebook DMs, public comments on your posts, and customer emails — all in the same place, so nothing falls between channels.

See DM and comment coverage per network →

Can SVARA send replies for me or only create suggestions?

Both, and you decide which. By default SVARA drafts a reply and you approve, edit or skip it in one click. For repeat questions you've signed off on — opening hours, shipping times, order status — you can switch on auto-replies, and turn them off anytime.

What social media can I connect to SVARA?

Instagram, Facebook Messenger, Facebook and Instagram comments, WhatsApp and email today. TikTok comments are on the roadmap; TikTok DMs have no public API, so no tool can support them yet.

See the full network coverage table →

Learn more — see all FAQs →

Ready to answer everyone, everywhere?

Connect your socials in minutes and plug them straight into your business chat — like Slack. SVARA drafts every reply in your tone; your team approves in one click.